A friend of mine and I were having a conversation this week
regarding the amount of time “celebrities” spend working. Even hour-long
programs must spend so much more time behind the scenes to generate the
program. It got me to think about the fantasies I had of the writer’s life when
I was little. I dreamed that Stephen King, Marry Higgins Clark and the like had
the best life ever. Heaven on earth. They wrote all morning and then read all
afternoon by the poolside of their mansions. They had ample time to spend with
family and hiking and enjoying life. I think what I really imagined was retirement
but they wrote on the side. I remember thinking that the real work was in
getting published. After that, it was sit back and watch my books soar to
number one on the New York Times bestseller.
While my view showed my sixth grade understanding of the
world, I think a lot of new authors believe a scenario close to this. At the
most simplistic, I never thought I would have to market my own work, set up
signings and…gasp…sell myself to strangers. However, I always imagined I
currently work crazy hard because I carry a full time job as well. After my conversation,
I began to wonder if I still carry a somewhat adaptive—but still unrealistic
fantasy—vision of the “full-time” writer.
All authors have to promote, which means mingling where the
targeted audience hangs out. For me, this is social websites. I have yet to
master this art, but am learning every day. There are other things I don’t
think I’ve considered. What about promoting a brand? I know Twilight and such
sold T-shirts, but I wonder how many other authors participate in similar
adventures. Pens, bags, bookmarks (of course), etc. Authors are a brand, as
weird as that sounds. I wonder how many speaking events authors attend. Writer’s
conferences are great ways to find readers, I think. I know my bookshelf is
filled with books belonging to conference speakers and presenters. I actually
don’t mind the possibility of presenting writing topics at conferences. I think
it speaks to the teacher in me. Then there is the time to edit and, don’t
forget writers have to actually produce a book. Some, like Jim Butcher, tend to
do two in a year.
The website we were discussing is run by a woman with a
cooking show on Food Network. Her blog was detailed recipes (along with
pictures) posted once a week. Then she had a photo contest on her gallery, a spot
to highlight clothing, children’s books along with recipe books, a Q and A
section, and other avenues. I can see this in a writer’s website: writing
contests to help promote the site or maybe challenges to send in the best
pictures depicting scenes from a book. The possibilities are endless, and time
consuming…. Am I horrible to say it is also enthralling and exciting? I can’t
wait!
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